INTRODUCTION

Mr Muhammad Atif Khan, CEO of New Vision Group and President of Lift Gwadar, is pleased to open the gateway of helpful winds to those in need through the Lift Gwadar Welfare Project of the New Vision Group. Established as the first charity organisation of Gwadar, Balochistan, Pakistan in March, 2021, the Lift Gwadar Welfare Organisation aims to enhance the education and healthcare standards of Gwadar, Balochistan, in addition to developing a clean green Gwadar through special emphasis on practical and proven means of combatting environmental pollution like filtration plants, among other methods. The organisation also intends to work towards women empowerment, paving the way for future female entrepreneurs and increasing the number of opportunities available to the women of Gwadar, Balochistan. Perhaps the most important goal of the organisation is to eradicate poverty through extensive charitable work in the area.

With a team of enthusiastic individuals and firm leadership, determined to lift the grand port city of Pakistan and dedicated to humanitarian services, this noble endeavour brings together human financial and technical resources to address the issues of the poverty struck and to help develop Gwadar by bolstering human potential and working to upgrade the standard of living of the people.